Collaboration between Second Cup, Labatt Breweries, and Station Agro-Biotech

Driven by its ambition to expand its portfolio and inspired by the surging popularity of canned coffee in North America, Second Cup has partnered with Labatt Breweries of Canada and Station Agro-Biotech to introduce a locally made innovation to grocery shelves: a premium line of canned ready-to-drink lattes. Offered in three flavours, Latte, Mocha, and Salted Caramel, these products can now be found at participating retailers across Québec.

The success of this launch stems from the unique strengths each partner brings to the table. Station Agro-Biotech leads product development and production using its cutting-edge facilities, the only ones of their kind in Canada. Second Cup, part of the Foodtastic group, contributes its premium coffee expertise and strong brand recognition. Meanwhile, Labatt Breweries of Canada harnesses its extensive distribution network and innovative BEES digital platform to ensure these products reach consumers on a large scale.

Designed to fit seamlessly into everyday life, these ready-to-drink lattes offer a local alternative to major American brands. Perfect for office breaks, road trips, study sessions, or moments shared with friends.

PRODUCTS HIGLIGHTS

• 90 mg of caffeine per can
• Made with Canadian cow’s milk for a creamier texture
• Gluten-free and preservative-free Minimal ingredients
• Starting at 17g of sugar (varies by flavour)

“At Second Cup, our promise is simple: to offer premium-quality coffee. With this new product line, we’re bringing our expertise into a convenient, indulgent format that will be part of Quebecers’ everyday lives.” — Francis Turcotte, Senior Vice President, Business Development, Foodtastic Group

 

“We’re excited to launch these new cold brew lattes in collaboration with Station Agro- Biotech and Second Cup. This product comes at a pivotal moment, as ready-to-drink coffee continues to win over more and more consumers. With our distribution network and BEES platform, we’re proud to make a product that reflects local expertise available across Quebec.” — Marc-Olivier Bourgeois, Vice President Quebec, Labatt Breweries of Canada

 

“This project is a perfect example of the strength of Quebec innovation! Thanks to our continuous canning process autoclave – a one-of-a-kind piece of equipment in Canada, located right here in Saint-Hyacinthe – we are proud to have developed a product that stands out for its quality and showcases local ingredients. Together, we’re proving that it’s possible to innovate locally while meeting evolving consumer habits.” — Patrick Simard, Chief Operating Officer, Station Agro-Biotech

For the full press release, click here.