Our brands

What sets Distillerie Noroi apart is its constant desire to innovate and offer unique, delicate and refined products. Above all, the team wants to use its expertise to create products that live up to their passion. Discover a wide selection of alcoholic and non-alcoholic products to suit all tastes.

Founded in 1990, Le Bilboquet is one of Quebec’s first microbreweries. Located in Saint-Hyacinthe, it specializes in the production of craft beers, including unfiltered and aged beers. Made from premium malts, hops and selected yeasts, these beers of all styles are constantly renewed and kept up to date.

Renowned for his Vodka Diet Coke, Mike Ward finally has a vodka of his own. After several years of being solicited by Quebec distilleries, Mike chose to collaborate with Noroi Distillery and the Station agro-biotech team. The result? A natural partnership, to offer Sous Écoute podcast fans a smooth and, most importantly, affordable vodka.

To mark the 50th anniversary of the 1972 Summit Series, an entrepreneurial initiative was launched by Noroi Distillery, Le Bilboquet Microbrewery, GrapeStars and Alfred Technologies, to create and market alcoholic by-products in the colors of the celebrations. Noroi Distillery created a Special Edition Dry Gin, and Le Bilboquet crafted a thirst-quenching beer.

Developed in collaboration with Patrick Groulx and the Jobs de bras team, Le Bilboquet has created a thirst-quenching beer. Produced at Patrick’s request, the goal was to offer construction workers a beer that’s smooth, easy to drink, affordable and, above all, made in Quebec!

Maxim Lapierre and Guillaume Latendresse, from the podcast La Poche Bleue, first teamed up with Le Bilboquet Microbrewery to create a branded thirst-quenching beer. The collaboration between Station agro-biotech and La Poche Bleue then expanded to include Noroi Distillery, resulting in a range of beers and spirits in the La Poche Bleue colors, now available across Quebec.

When Étienne Boulay wanted to commercialize alcohol-free cocktails, it was with the Station agro-biotech team that he decided to carry out the project. From ideation to marketing and production, Atypique has become, in less than 2 years, a category leader in a rapidly expanding market.

Since 2022, Atypique Beverages has been part of the extensive Keurig Dr. Pepper Canada portfolio.